Do You Want To Go?
"Baron, I have an extra ticket for the Rolling Stones concert. Do
you want to go?"
I was fresh out of San Antonio College (SAC) and I thought I
had made it to the big time.
It was November 4th 1994. I had just starting working at
Magic 105.3 when I got that call from my new boss Sonny Melendrez.
I'd only known Sonny for 4 days.
"Yes! Of course!"
He said "Meet me at the Magic Booth outside the Alamodome.
We'll do the promotion and then we'll go inside."
Here was the promotion: Pick up your Magic 105 button and
wear it inside the Alamodome. If Sonny sees you inside sporting your
button, you get to trade seats with Sonny. And...Sonny has front row
We gave away 5000 buttons. With the Button Bucket empty, we
went inside the Alamodome.
After Bryan Adams opened the concert, there was that
lights-out goose-bumpy heart-pounding energy-exploding larger than life
triumphal entry of Mick, Charlie, Ron and 'Keiff' with their opening song:
Not Fade Away (one of their earliest covers sounding brand new).
Three songs in and Sonny says "Let's do this."
We left those satisfying front-row seats, headed out the
side exit and went to the opposite end zone, climbing to the upper back
corner. Those poor folks paid $50 bucks to barely see the Jumbotron,
but one lady clearly saw Sonny and started screamed his name. Sonny saw her
button, points to her and says "You're the winner!"
She starts crying, grabs her husband and tells her kid "Mija,
you stay here. We'll come back to get you when it's over. Watch your
As we walk them downstairs, Sonny explains that not only do
they get the front row seats, they also get the entire Rolling Stone
collection on CD and a new CD player from Bjorn's Audio and Video
- Congratulations from Magic 105.3!
After hugs and many tears, they assume their new seats
and then we "fade away."
I asked Sonny "So do we have to go back to where they
"No...No...I have 20th row tickets right here."
Soon I found myself on radio row with Sonny Melendrez to
my left, Lyle, Hahn, Winston, Alice and T-Bone to my right. I had made it!
Fast forward 24 years. I got to return the favor.
Sonny and I made a special road trip to see Sir Paul
McCartney on October 12, 2018 at the Austin City Limits (ACL) Fest.
To one of my greatest friends in the world.
Thank you Sonny Melendrez.
Baron Note: I'm so proud that the new Sonny Melendrez Show
is on my station 930AM The Answer, where I've been for the last 17 years.
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Photo Courtesy of Baron Wiley.
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