Front Page - San Antonio News - March 2, 1972
Effective next Tuesday, Woody Roberts has resigned as general
manager of KTSA, rock station here.
Roberts brought in many innovations in his four years at KTSA,
including the first woman newscaster and the first Mexican-American program director in
Alamo City Radio.
Still only 31, Roberts will work three days a week for a private
landscaper, and spend his spare time writing a book about the influence of pop music on
politics and fashion.
Roberts starred in a courtroom drama of the '60s here when he and
fellow disk jockey Lee "Babi" Simms quit KONO, went to work for a rival station and were
charged with breach of contract by KONO owner Jack Roth.
Roth Won. Roberts and Simms left town on the grounds they'd
signed a paper forbidding them to work locally in competition with KONO and Roth.
Years Later, when the "Roth ban" had expired, Roberts returned to
direct KTSA against arch-rival KONO.
He's best known in local radio circles for telling executives of
the electronic media: "You have people of both sexes and all races and colors
listening to your programs. Therefore, in staffing your stations, it's only
common sense to make them a replica in all respects of the audiences."
Woody Notes: I never did the gardening. Hitchhiked around the USA
instead. Didn't finish the book. I was held back by not having a word
processor/spell checker and was not that adroit on my old manual Underwood
I still have my research books, like Music and Your Emotions, The
Philosophies of Music History, etc. On my hard drive today the Music folder has 125
Of course, the reporter meant English language radio. KEDA, KCOR
and KUKA had Mexican-American (Latino) Program Directors.
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